
KYOTO


DEMOGRAPHICS
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Domestic tourists make up the vast majority (86.4%) of all tourist stays (2014).
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Asian countries are the most important international markets.
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The top 11 countries represent over 75.7% of all international stays (2014).
MOTIVATIONS
Top 11 International Markets
(2014)
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Vary according to each country.
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Temple & shrine tours remain the main reason for tourists visiting Kyoto (2008).
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World heritage site is the second highest motive for tourists visiting Kyoto, as it is designated as a UNESO world heritage site.
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Japanese gardens and Japanese food are the third highest motives for tourists visiting Kyoto.
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Other motivations include: Buddhism, which is influenced by Confucianism and Taoism. Also, Maiko, performers of songs, dances, and they play the shamisen or the koto (traditional Japanese instruments) for visitors during feasts.