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DEMOGRAPHICS

  • Domestic tourists make up the vast majority (86.4%) of all tourist stays (2014).

 

  • Asian countries are the most important international markets.

 

  • The top 11 countries represent over 75.7% of all international stays (2014).

MOTIVATIONS

Top 11 International Markets

(2014)

  • Vary according to each country.

 

  • Temple & shrine tours remain the main reason for  tourists visiting Kyoto (2008).

 

  • World heritage site is the second highest motive for tourists visiting Kyoto, as it is designated as a UNESO world heritage site.

 

  • Japanese gardens and Japanese food are the third highest motives for tourists visiting Kyoto.

 

  • Other motivations include: Buddhism, which is influenced by Confucianism and Taoism. Also, Maiko, performers of songs, dances, and they play the shamisen or the koto (traditional Japanese instruments) for visitors during feasts.

     

TRIP PLANNING

Internet (SNS, Blog, TripAdvisor,etc.)
TV & Movie
Family & Friends
Official Website (Kyoto Official Travel Guide)
Japan National Tourism Organization (JNTO)
Magazine & Newspaper
Tourist Guide Book
Travel Agencies
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